Food & Dining » Frequently Dines Out » Diners by Meal.Food & Dining » Cooking Enthusiasts » Aspiring Chefs.Food & Dining » Cooking Enthusiasts » 30 Minute Chefs.Beauty & Wellness » Frequently Visits Salons.Available affinity audiences in Display & Video 360 Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics. With affinity audience, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns. If you're running a co-branded ad from a fast food company sponsoring a car race, you could use affinity audiences to reach "performance car enthusiasts.".If your advertiser is a cosmetics company promoting a "green" line of makeup, you could target "women who love makeup" and are "passionate about the environment.".
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Select from a wide range of lists-from "auto enthusiasts" and "sports fans" to "luxury travelers" and "fashionistas"-to show ads to people who are likely to be enthusiasts. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.Īdd affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.